Počet záznamů: 1
Social media and politics in Central and Eastern Europe
- 1.0490623 - FLÚ 2019 RIV GB eng M - Část monografie knihy
Macková, A. - Štětka, V. - Zápotocký, J. - Hladík, Radim
Who is afraid of the platforms? Adoption and strategies of use of social media by politicians in the Czech Republic.
Social media and politics in Central and Eastern Europe. London: Routledge, Taylor & Francis Group, 2018 - (Surowiec, P.; Štětka, V.), s. 23-44. BASEES/Routledge series on Russian and East European studies, 113. ISBN 978-1-138-10082-4
Institucionální podpora: RVO:67985955
Klíčová slova: social media * Facebook * Czech * politics * politicians
Kód oboru RIV: AJ - Písemnictví, masmédia, audiovize
Obor OECD: Media and socio-cultural communication
Social media, as the advanced successors of the ﬁrst Web 2.0 technologies like blogs and internet discussion forums, have come to dominate the sphere of online communication, with Facebook gaining prominence as the world’s largest social networking site (SNS). SNSs oﬀer new opportunities for politicians and parties to promote their ideas, programmes and self-images, mobilize supporters and communicate with voters, while sidestepping the traditional gatekeeping role of the news media. In this chapter, we attempt to contribute to this still relatively sidelined sub-domain of research on the role of social media – Facebook especially – in political communication by presenting a case study based on semi-structured interviews with ﬁfteen members of the lower chamber of the Czech Parliament. In the study, we pursue two main goals: ﬁrst, to explore the motivations of Czech politicians for their adoption of social media, as well as their general attitudes towards these technologies, and second, to examine the actual ways and strategies of their use, particularly with respect to the extent of personalization and professionalization. Through this exploratory probe we are hoping to add to the branch of international scholarship concerned with the actors’ own reﬂexivity in the political communication process in the age of social media, while at the same time we strive to further the understanding of the process of adoption of SNS by political elites in the Czech Republic.
Trvalý link: http://hdl.handle.net/11104/0284809
Počet záznamů: 1