Počet záznamů: 1

Polite Persuasion in the Culture of Giving. Influence of Communication Strategies on the Formation of Josef Hlávka's Patronage Style

  1. 1.
    0351400 - HIU-Y 2011 RIV CZ eng M - Část monografie knihy
    Pavlíček, Tomáš W.
    Polite Persuasion in the Culture of Giving. Influence of Communication Strategies on the Formation of Josef Hlávka's Patronage Style.
    Collective and Individual Patronage and the Culture of Public Donation in Civil Society in the 19th and 20th Centuries in Central Europe. Praha: Institute of History, 2010 - (Hlavačka, M.), s. 344-363. Práce Historického ústavu AV ČR, v. v. i, Řada A/Series A - Monographia, 31. ISBN 978-80-7286-163-7
    Grant CEP: GA AV ČR IAA800150802
    Výzkumný záměr: CEZ:AV0Z80150510
    Klíčová slova: Patronage * Commucation strategies * Josef Hlávka
    Kód oboru RIV: AB - Dějiny

    Autor is approaching to introduce Josef Hlávka's patronage style in the context of communication strategies. He is analysing the relationship between the patron and client, modest persuasion, lobbying, keeping in touch. Hlávka's correspondence is used in the context of the culture of giving.
    Trvalý link: http://hdl.handle.net/11104/0191163