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Anthropomorphisms in multimedia learning: Attract attention but do not enhance learning?
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SYSNO ASEP 0510956 Druh ASEP J - Článek v odborném periodiku Zařazení RIV Záznam nebyl označen do RIV Poddruh J Článek ve WOS Název Anthropomorphisms in multimedia learning: Attract attention but do not enhance learning? Tvůrce(i) Stárková, T. (CZ)
Lukavský, Jiří (PSU-E) RID, ORCID, SAI
Javora, O. (CZ)
Brom, C. (CZ)Zdroj.dok. Journal of Computer Assisted Learning. - : Wiley - ISSN 0266-4909
Roč. 35, č. 4 (2019), s. 555-568Poč.str. 14 s. Forma vydání Tištěná - P Jazyk dok. eng - angličtina Země vyd. US - Spojené státy americké Klíč. slova anthropomorphisms ; emotional design ; eye tracking ; learning effects ; multimedia learning ; positive affect Vědní obor RIV AN - Psychologie Obor OECD Psychology (including human - machine relations) Způsob publikování Omezený přístup Institucionální podpora PSU-E - RVO:68081740 UT WOS 000474303600008 EID SCOPUS 85065478024 DOI 10.1111/jcal.12359 Anotace Anthropomorphizing graphical elements in multimedia learning materials improves learning outcomes. The reasons for enhanced learning are unclear. We extended a seminal anthropomorphism study in order to examine whether the effect of anthropomorphisms on learning outcomes, both immediate and delayed, is caused by the anthropomorphized elements' effects on attention distribution or by elevated positive affective-motivational states. The study had a partial 3 x 2 design (the materials' graphics: schematic vs. black-and-white anthropomorphisms vs. colourful anthropomorphisms x eye tracker: present vs. absent). The participants were university students (N = 181). Unexpectedly, we found no significant effect of anthropomorphisms on learning outcomes. Anthropomorphisms significantly affected attention distribution during initial fixations but not overall. Modest effect on enjoyment was found, but no such effect was detected as concerns flow and generalized positive affect. We also found that the eye tracker's mere presence had slight adverse effects on learners, but these effects did not compromise learning. Pracoviště Psychologický ústav Kontakt Štěpánka Halamová, Halamova@praha.psu.cas.cz, Tel.: 222 222 096 Rok sběru 2020
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