Počet záznamů: 1
Illuminating Smiles and Frowns: Visual-Affective Cueing Influences Viewer Perceptions of Page Layout Images
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SYSNO ASEP 0510958 Druh ASEP J - Článek v odborném periodiku Zařazení RIV J - Článek v odborném periodiku Poddruh J Článek ve WOS Název Illuminating Smiles and Frowns: Visual-Affective Cueing Influences Viewer Perceptions of Page Layout Images Tvůrce(i) Grygarová, D. (CZ)
Adámek, P. (CZ)
Lukavský, Jiří (PSU-E) RID, ORCID, SAI
Kesner, L. (CZ)Číslo článku UNSP 0031512519876742 Zdroj.dok. Perceptual and Motor Skills. - : Sage - ISSN 0031-5125
Roč. 127, č. 1 (2020), s. 75-97Poč.str. 23 s. Forma vydání Tištěná - P Jazyk dok. eng - angličtina Země vyd. US - Spojené státy americké Klíč. slova media design ; viewer perceptions ; affective evaluation ; eye tracking ; visual attention Vědní obor RIV AN - Psychologie Obor OECD Psychology (including human - machine relations) Způsob publikování Open access Institucionální podpora PSU-E - RVO:68081740 UT WOS 000491514800001 EID SCOPUS 85074036546 DOI 10.1177/0031512519876742 Anotace The present research was motivated by the routine digital media practice of producing page layouts as composite images that include several unrelated pictures. We investigated whether or how visually highlighting affective and positional components of pictures in a viewer’s field of vision might influence viewer perception and evaluation of the composite image. We examined combinations of visual, spatial, and affective features of cues in composite images to learn whether they affected the viewer’s attentional capture of other affective information in the composite image and viewer’s affective evaluations. The manipulation check of the feature combinations (positive/negative affect, presence/absence of highlighted color, central/peripheral position) showed significant effects of these features and their interactions on viewers’ eye movements. On the other hand, we observed only a small effect on viewers’ affective evaluations. Our results suggested that media page layout designers might manipulate the viewer’s attention by visual and positional adjustments of affective components in composite images. Future researchers might use this study’s design to better understand the human perception of real media images. Pracoviště Psychologický ústav Kontakt Štěpánka Halamová, Halamova@praha.psu.cas.cz, Tel.: 222 222 096 Rok sběru 2021 Elektronická adresa https://journals.sagepub.com/doi/pdf/10.1177/0031512519876742
Počet záznamů: 1