0472487 - ÚČL 2017 RIV GB eng M - Část monografie knihy
Kořínek, Pavel
From Barbánek to Smurfette (and Back Again): 1989–1995 Czech Children’s and Youth Magazines – Comics’ and Picture Serials’ Changes in Editorial Practice and Publication Strategies.
Popular Culture and Subcultures of Czech Post-Socialism. Listening to the Wind of Change. Newcastle Upon Tyne: Cambridge Scholars Publishing, 2016 - (Daniel, O.; Kavka, T.; Machek, J.), s. 24-36. ISBN 978-1-4438-1701-1
Institucionální podpora: RVO:68378068
Klíčová slova: magazines for children and young adults * comics * transformation * the 1990s
Kód oboru RIV: AJ - Písemnictví, masmédia, audiovize

The book chapter From Barbánek to Smurfette (and back again) focuses on the changes in the comics’ distribution and publication practices in Czechoslovak children’s magazines between the years 1990–1995. It describes and demonstrates their quest for maintaining and widening their readerships in the new conditions of the free and open market when the editorial staff attempted to implement several different content-related strategies. Although children’s comics expanded over these years both in genre and themes, and a lot of foreign-based material was introduced, these magazines encountered grave difficulties in subsequent years due to the lack of experience on the part of the staff and their inability to adapt to the new situation quickly enough.
Trvalý link: http://hdl.handle.net/11104/0269788