Internet memovete kato čast ot političeskata komunikacija i učastije (Nabljudenija vărchu slovaškata ohlajn platforma Zombri)

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Šipöczová, Eva
Internet memovete kato čast ot političeskata komunikacija i učastije (Nabljudenija vărchu slovaškata ohlajn platforma Zombri).
[Internet Memes as Part of Political Communication and Participation on the Example of the Slovak Platform Zomri.]
Bulgarski folklor. Roč. 49, č. 1 (2023), s. 38-53. ISSN 0323-9861
Institucionální podpora: RVO:68378076
Klíčová slova: Internet memes * satire * political communication * political participation * Slovak Republic
Obor OECD: Antropology, ethnology
Způsob publikování: Pouze metadata
http://www.bulgarianfolklorejournal.net/en/Issue/2023/1

Internet memovete sa osnoven predstavitel na onlajn folklora, kojto estestveno băznikva i bituva văv virtualnoto obštuvane. Njakoi ot tjach, podobno na političeskite bicove, komentirat, otbeljazvat, kritikuvat i osmivat javlenija ot obštestveno-političeskija život, prevrăštajki se po tozi način v čast ot političeskata komunikacija i učastie “otdolu”. Kato izchožda ot nabljudenijata bărchu onlajn platformata Zombri [Umri], nastojaštoto izsledvane ima za cel da pokaže kak edin amat'orski zabavei proekt, bidejki element ot kulturata na onlajn učastieto, blagodarenie na socialite mreži i populjarnostta si, stava element ot vseobštata socialna diskusija. Vnimanieto se fokusira vărchu različnite učastnici (administratori na stranici, obštestvenost, politici, medii), vărchu dejnostite im i preminavaneto otvăd internet prostranstvoto. Izsledvaneto săčetava folkloristični teoretični otpravni točki s podchodi, izpolsvani ot naukite za medijite i pop kulturata. To se osnovava na dălgogodišno proučvane na platformata, nejnoto sădăržanie, săpătstašti dejnosti i prechodi v različni oblasti ot onlajn i oflajn prostranstvoto, kakto i na zadălbočem analiz na razgovori i diskusii s administratorite na platformata v masmedijite.

Internet memes are a basic representative of online folklore, which naturally arises and lives as part of virtual communication. Similar to political jokes, some of them comment on, gloss over, criticize and satirize political and social events, making them part of political participation and communication „from bellow“. The purpose of this case study is to use the example of the Slovak online platform Zomri [Die] to show how an amateur entertainment project, which is part of participatory online culture, became part of a societal discussion thanks to social network and popularity. Attention is paid to various actors (site admins, the public, politicians, media), the activities of those actors and the spillovers outside the internet environment. The study combines folkloristic theoretical starting points with approaches from media and pop culture studies. It is based on long-term online research of the platforms, its content, secondary activities and spillovers into other areas of the online and offline environment. It also builds on the analysis of media interviews and discussion with platform admins.
Trvalý link: https://hdl.handle.net/11104/0348268