The Language Management Approach, A Focus on Research Methodology

0492030 - ÚJČ 2019 RIV DE eng M - Část monografie knihy
Mrázková, Kamila
The focus group discussion as a source of data for language management research. Discussing the use of non-standard language on television.
The Language Management Approach, A Focus on Research Methodology. Berlín: Peter Lang GmbH International Verlag der Wissenschaften, 2018 - (Fairbrother, L.; Nekvapil, J.; Sloboda, M.), s. 329-345. Prague Papers on Language, Society and Interaction, 5. ISBN 978-3-631-65042-4
Institucionální podpora: RVO:68378092
Klíčová slova: Language management * focus group * noting * language attitudes * Standard Czech * Common Czech
Obor OECD: Linguistics

The paper is based on the re-analysis of data elicited using focus group discussions which were originally recorded to study attitudes towards language and language ideologies. Participants in several focus groups were asked to listen to and comment on several samples of TV programs where both standard and non-standard Czech (=Common Czech) were spoken. The data obtained by this research are utilized for a LMT-based analysis of the Czech language situation simultaneously from two different perspectives: (1) as a manifestation of the participants’ attention towards language, revealed through the analysis of what they note and evaluate, (2) as an instance of a conversation like any other, in which participants manage their behavior towards language in interaction with other interlocutors and sometimes also make claims about their language management.
The elicited data serve as evidence of both the simple and organized language management taking place in the Czech speech community, as well as of the Czech language situation today. One of the substantial findings is that evaluations of Common Czech differ according to the native dialects of the participants. The difference is revealed not only in evaluations, but is also manifested in noting. The participants whose native dialect is not Common Czech are more sensitive towards the Common Czech spoken on TV programs: they noted it early in the discussion, commented on it without being prompted by the researcher, and were able to quote or name a wider range of its features.
Trvalý link: http://hdl.handle.net/11104/0285629