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Eye tracking in emotional design research: What are its limitations?

  1. 1.
    0466863 - PSÚ 2017 RIV SE eng C - Konferenční příspěvek (zahraniční konf.)
    Brom, C. - Stárková, T. - Lukavský, Jiří - Javora, O. - Bromová, E.
    Eye tracking in emotional design research: What are its limitations?
    Proceedings of the 9th Nordic Conference on Human-Computer Interaction. Gothenburg: Association for Computing Machinery, 2016, s. 1-6, č. článku 114. ISBN 978-145034763-1.
    [Nordic Conference on Human-Computer Interaction, NordiCHI 2016 /9./. Gothenburg (SE), 23.10.2016-27.10.2016]
    Institucionální podpora: RVO:68081740
    Klíčová slova: emotional design * anthropomorphisms * positive affect * negative affect * eye tracking * eyes * slides
    Kód oboru RIV: AN - Psychologie

    Adding anthropomorphic graphical elements to
    computerized learning materials has been shown to
    enhance learning. We have prepared an experimental
    study, in which we will investigate if learning is
    enhanced because of the elevated positive affect of
    learners or due to the attention-capturing effect of the
    anthropomorphisms. Here, we present a pilot study
    asking if eye tracking might help in answering this
    question. Participants (N = 23) studied from one of
    three versions (schematic, enhanced black-and-white,
    enhanced with color) of instructional slides about the
    influenza virus for about 10 minutes; with eye tracking.
    Their prior and, especially, post hoc negative affect was
    elevated, and positive affect decreased compared to
    participants from a similar experiment without an eye
    tracker (N = 37). One-third of participants reported
    higher nervousness due to the eye tracker. The
    attention-capturing effect was possible to measure; but
    with limitations. The implications for emotional design
    studies with eye tracking are discussed.
    Trvalý link: http://hdl.handle.net/11104/0265545

     
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    0466863 C Lukavský Brom...Eye Tracking.pdf0308.6 KBAutorský preprintvyžádat
     
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