Počet záznamů: 1
Provision of informative advertising: the case of broadcasting
- 1.0047982 - NHÚ 2007 SIGLE CZ eng I - Interní tisk
Celik, Levent
Provision of informative advertising: the case of broadcasting.
Praha: Charles University, Center for Economic Research and Graduate Education: Academy of Sciences of the Czech Republic, Economics Institute, 2006. 28 s. CERGE-EI Research Seminar Series, March 17, 2006.
Výzkumný záměr: CEZ:AV0Z70850503
Klíčová slova: informative advertising * tune-ins * TV station
Kód oboru RIV: AH - Ekonomie
Trvalý link: http://hdl.handle.net/11104/0138736
Počet záznamů: 1