Search results
- 1.0568652 - SOÚ 2024 RIV GB eng B - Monography
Heřmanová, Marie (ed.) - Skey, M. (ed.) - Thurnell-Read, T. (ed.)
Cultures of Authenticity.
Bingley: Emerald Publishing, 2023. 340 s. ISBN 978-1-80117-937-9
R&D Projects: GA MŠMT EF18_053/0016983
Institutional support: RVO:68378025
Keywords : Authenticity * media * politics * marketing * tourism
OECD category: Sociology
Permanent Link: https://hdl.handle.net/11104/0339924 - 2.0565747 - ÚČL 2023 CZ cze N - Newspaper Article
Čiháková, Barbora
Modus moriendi literatury (pokračování z předcházejícího čísla).
Revolver Revue. Roč. 37, č. 129 (2022), s. 200-215. ISSN 1210-2881
Institutional support: RVO:68378068
Keywords : Czech prose * Czech writers * literary critics * literary criticism * holocaust * marketing
OECD category: Specific literatures
Permanent Link: https://hdl.handle.net/11104/0337256 - 3.0562046 - ÚČL 2023 CZ cze N - Newspaper Article
Čiháková, Barbora
Modus moriendi literatury.
Revolver Revue. Roč. 37, č. 128 (2022), s. 188-203. ISSN 1210-2881
Institutional support: RVO:68378068
Keywords : Czech prose * Czech writers * literary critics * literary criticism * holocaust * marketing
OECD category: Specific literatures
Permanent Link: https://hdl.handle.net/11104/0334467 - 4.0553073 - NHU-C 2022 RIV GB eng J - Journal Article
Gossner, O. - Steiner, Jakub - Stewart, C.
Attention Please!
Econometrica. Roč. 89, č. 4 (2021), s. 1717-1751. ISSN 0012-9682. E-ISSN 1468-0262
Institutional support: Progres-Q24
Keywords : sequential sampling * marketing * persuasion
OECD category: Economic Theory
Impact factor: 6.383, year: 2021
Method of publishing: Limited access
https://doi.org/10.3982/ECTA17173
Permanent Link: http://hdl.handle.net/11104/0328091 - 5.0538468 - NHÚ 2022 RIV GB eng J - Journal Article
Gossner, O. - Steiner, Jakub - Stewart, C.
Attention Please!
Econometrica. Roč. 89, č. 4 (2021), s. 1717-1751. ISSN 0012-9682. E-ISSN 1468-0262
EU Projects: European Commission(XE) 770652 - BEHAVFRICTIONS
Institutional support: RVO:67985998
Keywords : sequential sampling * marketing * persuasion
OECD category: Economic Theory
Impact factor: 6.383, year: 2021
Method of publishing: Limited access
https://doi.org/10.3982/ECTA17173
Permanent Link: http://hdl.handle.net/11104/0316261File Download Size Commentary Version Access steiner_Econometrica_2021.pdf 13 496.1 KB Author’s postprint open-access - 6.0523010 - ÚVGZ 2020 RIV cze U - Conference, Workshop Arrangement
Šprtová, Miroslava - Šprtová, Hana
Marketingová komunikace v oblasti VaVaI (vědy, výzkumu a inovací).
[Marketing Communication in the area of RD&I (Research, Development & Innovation).]
[České Budějovice, 12.12.2019-12.12.2019, (W-CST 15/0)]
R&D Projects: GA MŠMT(CZ) LTI18025
Institutional support: RVO:86652079
Keywords : Marketing Communicatio * Research, Development and Innovation
OECD category: Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Permanent Link: http://hdl.handle.net/11104/0307424 - 7.0521418 - ÚVGZ 2020 RIV ES eng C - Conference Paper (international conference)
Šprtová, Miroslava - Šprtová, Hana
QUALITY MANAGEMENT A PREREQUISITE FOR THE SUCCESS OF THE CZECHGLOBE RESEARCH CENTER.
ICERI Proceedings. In: 10TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2017). Valencie: IATED-INT ASSOC TECHNOLOGY EDUCATION & DEVELOPMENT, 2017 - (Chova, L.; Martinez, A.; Torres, I.), s. 3921-3921. ISBN 978-84-697-6957-7. ISSN 2340-1095.
[10th Annual International Conference of Education, Research and Innovation (ICERI). Sevilla (ES), 16.11.2017-18.11.2017]
Institutional support: RVO:86652079
Keywords : Center of Excellence * Management * Human Resources Management * Public Relations * Science Marketing
OECD category: Education, special (to gifted persons, those with learning disabilities)
Permanent Link: http://hdl.handle.net/11104/0306056 - 8.0493572 - ÚČL 2019 RIV CZ eng J - Journal Article
Madl, Claire
Publishers’ Advertising Strategies to Widen and Diversify Readership: The Example of Bohemia.
Dějiny - teorie - kritika. Roč. 15, č. 1 (2018), s. 69-98. ISSN 1214-7249
R&D Projects: GA ČR GA15-22253S
Institutional support: RVO:68378068
Keywords : book market * readership * marketing strategy * advertisement * booksellers * Bohemia * 1770–1820
OECD category: Specific literatures
Permanent Link: http://hdl.handle.net/11104/0286915 - 9.0476333 - ÚJČ 2018 CZ cze M - Monography Chapter
Hoffmannová, Jana
Promluvy a diskursy v textech Daniely Hodrové.
[Utterances and discourses in the texts of Daniela Hodrová.]
Vyvolávání točitých vět: Daniele Hodrové k 5. červenci 2016. Praha: Ústav pro českou literaturu AV ČR v.v.i, 2016 - (Jedličková, A.; Fedrová, S.), s. 21-33. ISBN 978-80-88069-26-3
Keywords : utterance * discourse * essay * scientific discourse * marketing discourse * ordinary everyday communication * literary discourse (fiction)
OECD category: Linguistics
Permanent Link: http://hdl.handle.net/11104/0272855 - 10.0472481 - ÚČL 2017 RIV CZ cze J - Journal Article
Kořínková, Lucie - Kořínek, Pavel
Dětský časopis Punťa – cesta k úspěchu.
[Kids Magazine Punťa – The Way of Success.]
Literární archiv. Sborník Památníku národního písemnictví. Roč. 48, č. 2016 (2016), s. 84-103. ISSN 0231-5904
Institutional support: RVO:68378068
Keywords : magazines for children and young adults * comics * film * marketing
Subject RIV: AJ - Letters, Mass-media, Audiovision
Permanent Link: http://hdl.handle.net/11104/0269786