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Monopoly provision of tune-ins
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SYSNO ASEP 0312862 Document Type J - Journal Article R&D Document Type Journal Article Subsidiary J Ostatní články Title Monopoly provision of tune-ins Title Monopolní vysílání upoutávek Author(s) Celik, Levent (NHU-C) RID Source Title CERGE-EI Working Paper Series - ISSN 1211-3298
-, č. 362 (2008), s. 1-31Number of pages 31 s. Publication form www - www Language eng - English Country CZ - Czech Republic Keywords informative advertising ; tune-ins ; television station Subject RIV AH - Economics CEZ MSM0021620846 - NHU-C Annotation This paper analyzes a single television station's choice of airing tune-ins (preview advertisements). I consider two consecutive programs located along a unit line. Potential viewers know the earlier program but are uncertain about the later one. The TV station may air a fully informative tune-in during the first program. The cost of the tune-in is the forgone advertising revenue. Under mild conditions, there exists a unique perfect Bayesian equilibrium in which some viewers watch the first program just to see if there is a tune-in or not, and the TV station airs a tune-in unless the two programs are too dissimilar. In the absence of a tune-in, no viewer within the first-period audience keeps watching TV. Full information disclosure never arises. The market outcome is suboptimal; a social planner would air a tune-in for a wider range of programs. Workplace Economics Institute - CERGE Contact Tomáš Pavela, pavela@cerge-ei.cz, Tel.: 224 005 122 Year of Publishing 2009
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