Optimal timing of TV commercials: symmetrical model

Number of the records: 1

SYSNO	0155985
Title	Optimal timing of TV commercials: symmetrical model
Author(s)	Kadlec, Tomáš (NHU-N)
Source Title	Prague Economic Papers. Roč. 11, č. 4 (2002), s. 356-369. - : Vysoká škola ekonomická v Praze
Document Type	Článek v odborném periodiku
CEZ	AV0Z7085904 - NHU-N
Language	eng
Country	CZ
Keywords	TV commercials * optimal timing
Permanent Link	http://hdl.handle.net/11104/0053454

Number of the records: 1