Number of the records: 1  

Optimal timing of TV commercials: symmetrical model

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    SYSNO ASEP0155985
    Document TypeJ - Journal Article
    R&D Document TypeJournal Article
    Subsidiary JOstatní články
    TitleOptimal timing of TV commercials: symmetrical model
    Author(s) Kadlec, Tomáš (NHU-N)
    Source TitlePrague Economic Papers. - : Vysoká škola ekonomická v Praze - ISSN 1210-0455
    Roč. 11, č. 4 (2002), s. 356-369
    Number of pages14 s.
    Languageeng - English
    CountryCZ - Czech Republic
    KeywordsTV commercials ; optimal timing
    Subject RIVAH - Economics
    CEZAV0Z7085904 - NHU-N
    AnnotationIn this paper I study the behavior of two TV broadcasters on a market where viewers perpetually make a decision whether to watch TV and which TV channel to watch.
    WorkplaceEconomics Institute
    ContactTomáš Pavela, pavela@cerge-ei.cz, Tel.: 224 005 122
    Year of Publishing2003

Number of the records: 1  

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