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Optimal timing of TV commercials: symmetrical model
- 1.Kadlec, Tomáš
Optimal timing of TV commercials: symmetrical model.
Prague Economic Papers. Roč. 11, č. 4 (2002), s. 356-369. ISSN 1210-0455. E-ISSN 2336-730X
http://hdl.handle.net/11104/0053454
Number of the records: 1