0155985 - NHU-N 20020240 RIV CZ eng J - Journal Article
Kadlec, Tomáš
Optimal timing of TV commercials: symmetrical model.
Prague Economic Papers. Roč. 11, č. 4 (2002), s. 356-369. ISSN 1210-0455. E-ISSN 2336-730X
Institutional research plan: CEZ:AV0Z7085904
Keywords : TV commercials * optimal timing
Subject RIV: AH - Economics

In this paper I study the behavior of two TV broadcasters on a market where viewers perpetually make a decision whether to watch TV and which TV channel to watch.
Permanent Link: http://hdl.handle.net/11104/0053454