Number of the records: 1  

Optimal timing of TV commercials: symmetrical model

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    SYSNO ASEP0155965
    Document TypeJ - Journal Article
    R&D Document TypeJournal Article
    Subsidiary JOstatní články
    TitleOptimal timing of TV commercials: symmetrical model
    Author(s) Kadlec, Tomáš (NHU-N)
    Source TitleCERGE-EI Working Paper Series - ISSN 1211-3298
    Roč. 2002, č. 195 (2002), s. 1-27
    Number of pages27 s.
    Languageeng - English
    CountryCZ - Czech Republic
    KeywordsTV commercials ; behavior ; TV viewer
    Subject RIVAH - Economics
    R&D ProjectsKSK9058117 GA AV ČR - Academy of Sciences of the Czech Republic (AV ČR)
    CEZAV0Z7085904 - NHU-N
    AnnotationIn this paper I study the behavior of free-good producers on a market where every consumer perpetually makes a decision whether to consume and which product.
    WorkplaceEconomics Institute
    ContactTomáš Pavela, pavela@cerge-ei.cz, Tel.: 224 005 122
    Year of Publishing2003

Number of the records: 1  

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