Perception of Car Shape Orientation and Anisotropy Alignment

0493080 - ÚTIA 2019 RIV DE eng C - Conference Paper (international conference)
Filip, Jiří - Kolafová, Martina
Perception of Car Shape Orientation and Anisotropy Alignment.
EG MAM 2018: Eurographics 2018 Workshop on Material Appearance Modeling. Goslar: The Eurographics Association, 2018. ISBN 978-3-03868-055-0. ISSN 2309-5059.
[The Sixth Annual Eurographics Workshop on Material Appearance Modeling. Karlsruhe (DE), 01.06.2018-01.06.2018]
R&D Projects: GA ČR GA17-18407S
Institutional support: RVO:67985556
Keywords : anisotropy * material * orientation * psychophysical
OECD category: Automation and control systems
http://library.utia.cas.cz/separaty/2018/RO/filip-0493080.pdf

The color designers are used to introduce customized product design, visually communicating the unique impression of a car. They always carefully observe harmony of color and body shape to obtain desired visual impression. This paper studies to what extent anisotropic appearance improves a visual impression of a car body beyond a standard isotropic one. To address this challenge, we ran several psychophysical studies identifying the proper alignment of an anisotropic axis over a car body. We have shown that subjects preferred an anisotropy axis orthogonal to car body orientation and that the majority of subjects found the anisotropic appearance more visually appealing than the isotropic one.
Permanent Link: http://hdl.handle.net/11104/0286551