Eye tracking in emotional design research: What are its limitations?

0466863 - PSÚ 2017 RIV SE eng C - Conference Paper (international conference)
Brom, C. - Stárková, T. - Lukavský, Jiří - Javora, O. - Bromová, E.
Eye tracking in emotional design research: What are its limitations?
Proceedings of the 9th Nordic Conference on Human-Computer Interaction. Gothenburg: Association for Computing Machinery, 2016, s. 1-6, č. článku 114. ISBN 978-145034763-1.
[Nordic Conference on Human-Computer Interaction, NordiCHI 2016 /9./. Gothenburg (SE), 23.10.2016-27.10.2016]
Institutional support: RVO:68081740
Keywords : emotional design * anthropomorphisms * positive affect * negative affect * eye tracking * eyes * slides
Subject RIV: AN - Psychology

Adding anthropomorphic graphical elements to
computerized learning materials has been shown to
enhance learning. We have prepared an experimental
study, in which we will investigate if learning is
enhanced because of the elevated positive affect of
learners or due to the attention-capturing effect of the
anthropomorphisms. Here, we present a pilot study
asking if eye tracking might help in answering this
question. Participants (N = 23) studied from one of
three versions (schematic, enhanced black-and-white,
enhanced with color) of instructional slides about the
influenza virus for about 10 minutes; with eye tracking.
Their prior and, especially, post hoc negative affect was
elevated, and positive affect decreased compared to
participants from a similar experiment without an eye
tracker (N = 37). One-third of participants reported
higher nervousness due to the eye tracker. The
attention-capturing effect was possible to measure; but
with limitations. The implications for emotional design
studies with eye tracking are discussed.
Permanent Link: http://hdl.handle.net/11104/0265545