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Provision of informative advertising: the case of broadcasting
- 1.0047982 - NHÚ 2007 SIGLE CZ eng I - Internal Report
Celik, Levent
Provision of informative advertising: the case of broadcasting.
Praha: Charles University, Center for Economic Research and Graduate Education: Academy of Sciences of the Czech Republic, Economics Institute, 2006. 28 s. CERGE-EI Research Seminar Series, March 17, 2006.
Institutional research plan: CEZ:AV0Z70850503
Keywords : informative advertising * tune-ins * TV station
Subject RIV: AH - Economics
Permanent Link: http://hdl.handle.net/11104/0138736
Number of the records: 1