0155965 - NHU-N 20020220 RIV CZ eng J - Journal Article
Kadlec, Tomáš
Optimal timing of TV commercials: symmetrical model.
CERGE-EI Working Paper Series. Roč. 2002, č. 195 (2002), s. 1-27. ISSN 1211-3298
R&D Projects: GA AV ČR KSK9058117
Institutional research plan: CEZ:AV0Z7085904
Keywords : TV commercials * behavior * TV viewer
Subject RIV: AH - Economics

In this paper I study the behavior of free-good producers on a market where every consumer perpetually makes a decision whether to consume and which product.
Permanent Link: http://hdl.handle.net/11104/0053434