Kreativní strategie - Strategie kreativity. Změny ve světě marketingových komunikací po nástupu internetu

0548455 - ÚČL 2022 RIV CZ eng M - Monography Chapter
Müller, Richard
The emerging contours of the literary medium: Initial enquiry.
Kreativní strategie - Strategie kreativity. Změny ve světě marketingových komunikací po nástupu internetu. Praha: Vysoká škola kreativní komunikace, 2021 - (Pavlů, D.), s. 92-105. ISBN 978-80-908049-2-0
Institutional support: RVO:68378068
Keywords : medium * mediality * media * literature * literature * arts * technics * genealogy * media philosophy * media anthropology * semiotics * cultural theory * cultural theory * intermediality * social systems theory
OECD category: Specific literatures

This paper introduces the core questions as well as the findings of a research project, which ultimately resulted in a book entitled The Emerging Contours of the Medium: Literature and Mediality (in Czech, 2020). Our research posed the questions: How should the disciplines of literary and media studies be correlated? Why has the concept of medium suffered a marked absence and latency in literary criticism and related disciplines? How does the history of the concept’s slow emergence – and also its shifts and turns – influence the very nature of the questions that literary criticism and other humanities are currently inclined to ask? We select the frameworks of the debate from within three main research areas: 1. (pre)history of media thinking, 2. media philosophy and anthropology, and 3. current intersection points between literary and media theory.
Permanent Link: http://hdl.handle.net/11104/0324480