Baťa’s Zlín and literature. Art and media at the service of progress and as a service to progress

0548165 - ÚČL 2022 RIV PL eng J - Journal Article
Svobodová, Barbora
Baťa’s Zlín and literature. Art and media at the service of progress and as a service to progress.
Annales Universitatis Paedagogicae Cracoviensis. Roč. 17, č. 1 (2019), s. 178-191. ISSN 2081-1861. E-ISSN 2300-3057
Institutional support: RVO:68378068
Keywords : Baťa * culture industry and media * Czechoslovakia 1918–1945 * modernity and avantgarde
OECD category: Specific literatures
Method of publishing: Open access
https://sbsp.up.krakow.pl/article/view/20811861.17.12/4835

The article is focused on a presentation of the cultural policy of the Baťa company in interwar Zlín and points out how the general Baťa principles were reflected (or not) in the literature. It tries to outline the Baťa's literary taste, education for reading and the functioning of periodicals published by the company and the image of literature, books and reading in them.
Permanent Link: http://hdl.handle.net/11104/0324271