Počet záznamů: 1
Monopoly provision of tune-ins
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SYSNO ASEP 0312862 Druh ASEP J - Článek v odborném periodiku Zařazení RIV J - Článek v odborném periodiku Poddruh J Ostatní články Název Monopoly provision of tune-ins Překlad názvu Monopolní vysílání upoutávek Tvůrce(i) Celik, Levent (NHU-C) RID Zdroj.dok. CERGE-EI Working Paper Series - ISSN 1211-3298
-, č. 362 (2008), s. 1-31Poč.str. 31 s. Forma vydání www - www Jazyk dok. eng - angličtina Země vyd. CZ - Česká republika Klíč. slova informative advertising ; tune-ins ; television station Vědní obor RIV AH - Ekonomie CEZ MSM0021620846 - NHU-C Anotace This paper analyzes a single television station's choice of airing tune-ins (preview advertisements). I consider two consecutive programs located along a unit line. Potential viewers know the earlier program but are uncertain about the later one. The TV station may air a fully informative tune-in during the first program. The cost of the tune-in is the forgone advertising revenue. Under mild conditions, there exists a unique perfect Bayesian equilibrium in which some viewers watch the first program just to see if there is a tune-in or not, and the TV station airs a tune-in unless the two programs are too dissimilar. In the absence of a tune-in, no viewer within the first-period audience keeps watching TV. Full information disclosure never arises. The market outcome is suboptimal; a social planner would air a tune-in for a wider range of programs. Pracoviště Národohospodářský ústav - CERGE Kontakt Tomáš Pavela, pavela@cerge-ei.cz, Tel.: 224 005 122 Rok sběru 2009
Počet záznamů: 1