0155985 - NHU-N 20020240 RIV CZ eng J - Článek v odborném periodiku
Kadlec, Tomáš
Optimal timing of TV commercials: symmetrical model.
Prague Economic Papers. Roč. 11, č. 4 (2002), s. 356-369. ISSN 1210-0455. E-ISSN 2336-730X
Výzkumný záměr: CEZ:AV0Z7085904
Klíčová slova: TV commercials * optimal timing
Kód oboru RIV: AH - Ekonomie

In this paper I study the behavior of two TV broadcasters on a market where viewers perpetually make a decision whether to watch TV and which TV channel to watch.
Trvalý link: http://hdl.handle.net/11104/0053454